In 2003, Natalie Maines of the Dixie Chicks spoke out against the U.S. invasion of Iraq. Within a week, the band’s hit single “Landslide” fell out of the Billboard charts as the Dixie Chicks were blacklisted by thousands of Country Music radio stations. WTDR-FM in Talladega, Alabama received over 250 calls in a single day from listeners demanding the station stop playing their music. Metal detectors had to be introduced at concerts due to credible threats of violence, and ‘round-the-clock security details were hired to protect the band members from ‘Murica’s biggest fans.

In the 49ers third preseason game of the 2016 season, Colin Kaepernick sat out the National Anthem in protest of the police shootings of Alton Sterling, Philando Castile, Freddie Gray, Charles Kinsey and countless others. In a postgame interview, Kaepernick stated, “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.” After nearly a year of being an unsigned free agent, Kaepernick filed a grievance against the NFL, accusing them of colluding to keep him out of the league. Five years later, he remains a free agent, “taking a knee” has become synonymous with protesting racism and police brutality, and millions of obscenely racist memes continue to be circulated among permanently offended football fans.

In 2017, four companies—including the makers of the Keurig coffee machine—announced they would no longer be advertising on Sean Hannity’s show. Instantaneously, “#BoycottKeurig” started trending on Twitter, and loyal Fox News viewers took to Instagram, filming themselves destroying their own Keurigs in protest.

On January 13th of 2019, razorblade maker Gillette released a commercial suggesting sexual harassment, sexual assault and bullying are bad, and that men should hold each other accountable. The video has 1.9 million dislikes on YouTube to 826k likes, and the comments section has since been disabled. By July 30th, parent company Procter & Gamble had written down the value of Gillette by $8 billion, resulting in a net loss of $5.24 billion. Executives attributed the losses to competition; reactionaries took credit as “#BoycottGillette” became a top trend on Twitter. Half-hearted virtue-signaling on the part of exploitative mega-corporations aside, the commercial itself was relatively benign. But the outrage it inspired was enough to rip a hole in the spacetime continuum.

In June of 2020, NASCAR instituted a sweeping ban of confederate flags at their events, prompting widespread calls from disgruntled “car go vroom in circle” fans for a boycott of NASCAR. “#BoycottNASCAR” became a top trend on Twitter as countless “lovers of heritage” shrieked into the ether in lamentation of the restrictions being placed on their precious, treacherous, racist flag.

Apple. Nike. Budweiser. Disney. The list goes on and on.

It seems every day there is a new spark that ignites the ire of “conservatives” who feel oppressed by casual messages about empathy and inclusion that they could just as easily ignore, inspiring calls for boycotts and blood to the tone of deafening screams all over social media. If only it were ever about anything that actually matters, like the threat of climate catastrophe at the hands of these multinational conglomerates that are far more concerned with their annual profits than the ultimate survival of the human race. But no. It’s always about something like Oreo Cookies tweeting about trans rights, or the genitalia of a fucking plastic potato.

And THESE are the people who are afraid of “cancel culture?” The people whose ideologies align most with those responsible for the overwhelming majority of domestic terrorism in the United States? The people who think you deserve to have your LIFE canceled if you don’t like this miserable ass country?

The “cancel culture” crowd have been conspiring for at least the past 20 years to cancel anyone who dares criticize the United States, its fervent nationalism, its imperialist foreign policy, its simmering racist underbelly that’s boiling over, its wanton ignorance, its proud science denial. They’ll cry about “free speech” while they conspire in Discord chatrooms and Facebook groups to doxx and deplatform anyone they disagree with on such hot-button issues as whether or not poor people deserve to live. They’ll rant about “Constitutional rights” while they fantasize about murdering everyone to the left of Rand Paul, or outright plot to do so. And they’ll evangelize about how private companies can do whatever they want, except fire them.

Because for the American reactionary, it has always been and will always be about “freedom for me, not for thee.”

This is just their latest projection; their latest gaslight; their latest excuse not to look in a fucking mirror.